A strong digital footprint is essential for a business to succeed in today’s world. Hence the marketing plan for any business is incomplete without a robust digital strategy. A well planned and executed digital marketing strategy will yield new client acquisitions, increase brand visibility and create more revenue generating opportunities.
Increase brand awareness on the internet
Drive traffic/new clients/leads to your website
Increase online sales
Make you the go-to source for your product/service
Search Engine Optimization
Social Media Marketing
PPC (Pay per click)
The most frequently used method by consumers to look for information online is to type a keyword in a search engine like Google, Yahoo or Bing, Research has shown that if your website is not listed in the first three pages of the search listings, it will be lost in oblivion meaning consumers are least likely to click on your website. Hence a well-planned Search Engine Optimization (SEO) strategy is required to optimize the website content so that the search engine robot crawler picks your website ahead of your competitors.
Optimizing according to protocols of major Search Engines (like Google, Yahoo, Bing)
Meta Tags identification, optimization and description
Google Site Map submission and optimization
Keywords analysis and identification
Traffic and Keywords performance tracking
SEO-centric link building
SEO centric web content management
Monthly Site Ranking Report
Social Media Marketing (SMM) involves utilizing different social media platforms (like Facebook, Twitter, LinkedIn etc.) in order to create opportunities to interact and connect with potential customers. Social media is a powerful medium to build and increase brand awareness and SMM is an effective method of sharing information about products and services.
Creating Facebook, Twitter, LinkedIn and Youtube pages/profiles
Publishing new content on respective Social Media Properties
Analyzing social media usage and engagement data using Facebook Insights, Twitter Analytics, LinkedIn Analytics & Youtube Analytics
Blogging is a very popular marketing technique over the internet. A blog allows you to create content so you can interact with your customers (both existing and potential). It also establishes you or your company as a subject matter expert thereby creating brand equity and a name for your company.
Creating a blog page so you can post content and link it with your website
Creating relevant content and posting blogs frequently
Creating infographic to draw reader’s attention and optimizing the infographic for SEO
Responding to customer posts and frequently refreshing the blog page with new content
Pay-per-click advertising is essential for driving paid traffic to your site. It has proven to be an effective technique to deliver traffic towards pages on your site that will be of the most value to customers. A well-managed paid search campaign can increase sales and hence can be a great return on investment. A paid search campaign can be used to drive visitors to particular landing pages (for example, a product, services or resources page), helping to more directly encourage sales leads.
Identifying keyword to bid for Ads
Managing the Ad budget so that you get maximum ROI
Content is a key element of a digital marketing strategy. Providing fresh and relevant content on a website through a blog is one proven way of engaging visitors, which will in turn increase site visitors and eventually conversions.
Creating new and impactful content for website, blog, posts etc.
Using Content Marketing strategies to create referral traffic through social media
Email Marketing involves sending information to customers and prospects about your products/services through a well-structured email on a periodic basis. Research has shown that 70% of consumers make a purchase in response to an effective email campaign.
Drafting email campaigns
Scheduling and managing email campaigns
Conducting analytics to determine campaign ROI